Forcing a Cultural Understanding of Communication Technology about Vaccine Information in the Era of Covid Pandemic

The Covid-19 pandemic has had a major impact on changing mindsets and daily behavior for merchants at Pasar Raya, Padang City. They are forced to be tech savvy sell their wares. Previously, they did not care about number of technology applications. tend wares manually, interacting directly with buyers. Not only selling, applications mobile phones also help lot, especially vaccine information. This study used qualitative method by taking phenomenological approach see how the experience in Raya utilizing communication updates information Raya. Interviews were conducted 10 traditional results explain that literacy become new culture Using this is very helpful keep up date information, use vaccines. Merchants connected What's app Merchant groups communicate.